WordPress vs Wix vs Squarespace

Choosing the right content management system (CMS) for your specific business needs can be a difficult task. 

Today, designing a professional looking website for your business is relatively easy. Ten years ago, in order to build a website, you would need to master technical skills such as HTML, CSS and Javascript coding. 

Now, all you need to do is find a suitable platform to build your website with. 

Here are some of the popular website building platforms, WordPress, Wix &  Squarespace.

This blog breaks down the various CMS platforms based on the features, benefits, and costs associated with each platform. 

1. WordPress

WordPress is a free open source CMS (Content Management System) built on PHP language, released in 2003. Since its release, it has acquired a 26% share of  the website builder market i.e almost every 4th website is built on wordpress

WordPress is suitable for:

  • Blogs
  • Business websites
  • Portfolios
  • eCommerce stores
  • Landing pages
  • Forums

Features of WordPress:

WordPress includes basic themes and plugins making it ready for blogging. However, it is not a drag and drop platform out of the box. It works on various wordpress powered themes like Astra, Oxygen, Thrive, Newspaper etc. It also adds extra power to websites in the form of plugins.

Benefits of WordPress

  • Ownership
  • Backup
  • Security
  • SEO

Cost of WordPress

It is free. 

Your costs depend on your hosting package and the domain pricing.

2. Wix

Wix.com was founded in 2006 as an Adobe Flash-based website builder. To create a Wix website, all you need to do is register for a Wix account. It provides freemium service, you can host your website on Wix for free, but the url of your website will be the name of your domain.wix.com (xyz.wix.com) and with the limited services. 

Once you register for your account, Wix will ask you what type of website you want to create from a list of options, including:

  • Business
  • Blog
  • Online store
  • Photography
  • Fitness

Features of Wix

When you arrive on the Wix homepage, it immediately asks you what type of website you want to build. They offer templates for businesses, designers, restaurants, hotels, and more. Wix provides a Drag Drop builder, Industry specific themes, Parallax 3D effect, royalty free images and Apps.

Benefits of Wix

A major benefit of Wix is that it is “user friendly” and easy to navigate. You don’t need plugins for optimizing your blog post or product pages, it gives you a SERP snippet box which shows how your meta tags will appear in search results.

Cost of Wix

Wix offers 4 sets of pricing based on the various configurations that are included in their packages.

3. Squarespace

Squarespace was created to make exceptional designs, easily accessible to artists and local businesses to shift the focus onto their business stories. 

Like Wix, creating a Squarespace website is extremely simple.

When you get started, Squarespace will ask you for the type of website you wish to create from a list of options, including:

  • Restaurants
  • Photography
  • Travel
  • Magazine
  • Education

Features of Squarespace

The easy to use interface creates a seamless process for you to build a website within an hour. It includes Hosting, Customer service, Drag and drop editor and a gallery of Themes.

Benefits Of Squarespace

Squarespace makes it extremely easy to set up your website. It gives an option to build your custom template and  you also don’t need extra plugins for apps or widgets, all the features are built in. However, it lags on a few aspects of SEO due to heavy Javascript files and difficult to create landing pages. Squarespace is also very limited in integrating third party plugins and applications. 

Cost of Squarespace

Squarespace plans can range anywhere between $12.00 to $40.00 per month. Unlike Wix, they do not offer any freemium plan. But in terms of features and functionality, it goes head to head with each other.

There are several other factors that play a role before setting up your website. Make sure the website theme matches your industry needs and can be optimized according to your standards.

If you are still confused or unsure or want to do more research regarding the platform you should use for your website, please feel free to contact us and we will guide you. 

Autolink is a data-driven digital marketing agency that helps businesses effectively grow online.

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